For this project I had to create a concept for a new soft drink called Tropical Tea. I had to design the label for this product. I also had to write a one page summary explaining who the target audience is and why i chose the particular font, color, and style for this product label. Once I done that I had to create a magazine advertisement, I was reviewed by my peers on the following criteria:
- Completion of project: Completed Label, Product Shoot, and Advertisement
- Unity: Color, Balance, Hierarchy, and ability to reach your target audience
- Image Quality: Images are high-resolution
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