MARKETING CONCEPTS - Quarter-Long Concept Development Project



I had to select an existing retail consumable product, study the marketplace so that I can learn about the competition and see how my product was tipically positioned and marketed (visually, physically, emotionally, geographically, demographically, and categorcally) I also had to select a specific demographic target, create a fresh and appropriate marketing concept. The ones that i used was:



New media execution (Web, Mobile Media, Social Media, Guerilla Marketing)




Outdoor or Transit



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